Photo Credit: djrafaf As David Allen, author of the well-known productivity resource “Getting Things Done” asks of his readers: “At the 40,000 feet level – what do you see for your 3 to 5 year vision strategy?… at the 30,000 feet level “what are your 1 to 2 year goals and direction”,…and then, all the […]
Photo Credit: am1969 It was time for another online marketing strategy consult session with a potential client as we chatted over a coffee about their current lead generation methods and customer demographics. “So who is your ideal customer” I asked. The business owner that I was having a strategy session with was a bit startled […]
Photo Credit: skryo “I tried AdWords for my business but it didn’t work” “I had someone run my AdWords and it didn’t work for my business.” These are comments that I hear when speaking with business owners. The underlying issues behind these statements is not so much that it didn’t work for the business concerned, […]
Photo Credit: lusi Another common question that I get asked by business owners: “So which should online lead generation strategies should I use for my business?” My answer is often: “It would be good to run a Google AdWords campaign first.” Some business owners define and create their products and services, then launch a […]
Photo Credit: clarita My partner’s young twin nieces said “If you don’t know the answer to something….just Google it silly!” Yep….even at such a tender age, I think they have a point. It makes me smile…how kids catch on to things so quickly and easily. So you’ve got a problem….don’t we all…..and most of us […]
Photo Credit: svilen001 The guy on the end of the phone rang. He tried to sell me SEO. And told me not to waste my money on Google AdWords. True or False? There’s no doubt that Pay Per Click advertising such as Google AdWords is loved by some online marketers and hated by others. […]
Photo Credit: svilen001 A common question I get asked by business owners – “Should I add PPC advertising to my online marketing mix?” Whether you are a business owner or a digital marketing company managing your client’s online marketing, there are a number of sound reasons to add Pay Per Click (PPC) advertising to your […]
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